Tuesday, February 8, 2011

The Adventures of Getting on With It!

This week's podcast is titled "The Adventures of Getting on With It!".

Fast moving traffic (getting on with it)

I usually spend most week’s podcast episodes talking about the struggles and triumphs that I have on a regular basis.  For the most part, the struggles are pretty consistent: limited financial capital, a precarious living situation, struggling to build a business with limited support and an even more limited personal and professional network to tap into.  The triumphs, which even I can admit seem somewhat hollow some days, is that I’m still here.  In what’s now apparently year after year, when some people think I should have evaporated and disappeared into thin air.

So, I started this week, really excited to check out some local competitors that claim to work in the field of Social Media and are attempting to educate the masses, through offering fee-based courses on various topics on the subject.  This notion is particularly interesting to me, for a number of reasons.  First, I’ve been told that holding fee-based workshops in the city of Nashville won’t work, because people here won’t pay (despite the fact that the model works in other cities within a 50-mile radius).  Next, I’m especially interested to see anyone that presents themselves to be a “social media expert” or “guru” at this stage in the game.  Though I won’t go as far as Allison Boyer and say there’s no such thing as a 'Social Media Expert' because the field is too new,  I do think there’s an overabundance of people out there that are claiming to be “gurus”, who don’t even have the rudimentary tenets of “social media” down, which would be having actively used social media profiles.  And by that, I don’t mean a Twitter account that was started in April 2009, and never touched again.

So, anyway, the class that I intended to attend didn’t happen today, and I’ve subsequently found that the level of professionalism among the organization behind it, definitely leaves much to be desired.  But what having that experience did, was propel me forward to go ahead with all the things I’m currently working on.

Now, to catch you up, I’ve been trying to work on putting together some social media classes, but the intent of each serves different audiences in different ways.  A lot of the basics that go into the classes actually comes from the working manuals of what I do in my business, and the more detailed versions, are actually part of my pet project “Bootstrapping Without Boots”.  What I decided to do, was add a blog to my main company’s website (SSS for Success), and really start using that more to generate interest and potential clients.  I think I do really well when I actually sit in front of people and talk about what I know, but I’m definitely finding that my biggest problem with growing my business is not having the opportunity to be in front of enough people to keep them in the revenue-generating pipeline.

Plus, a lot of what I hear (or have heard) from others revolves around having case studies or showcasing the work I have done.  I figure they’ll be no better example of showing how my methods bring about success, than showing how I’ve used them, and brought about MY success.  I know that the logic is probably only half right, but I’m running with it. LOL.

Over the past few weeks, I’ve been trying to work with people, and partner and reschedule and tweak things, and what I’ve noticed, now 5 weeks into the New Year, is most of these activities have only gotten me off track from what I need to be doing.  I mean, I get the idea that you need to work with people to make things happen sometimes, but I’m finding that working with others, or trying to incorporate them into my larger vision as I move forward, is a hindrance.  So, that’s why this week’s title is “The Adventures of Getting on With It”.  I’ve done all the necessary planning and research to suffice my own alleged Type-A tendencies, and I’m ready to move forward, with or without folks who say they want to get on board! 

So, with that in mind, by the end of this week, my new company blog will be up and running.  The Bootstrapping Without Boots blog will be back up and running, with fresh content, and a new direction.  I’ve added a multi-week curriculum that I think is definitely going to give the blog more meaning to its visitors, and hopefully get them to that revenue-earning place that so many of them have written to me wanting to know how to get there.  I’m really excited about that.  I recently moved up and am now the NATIONAL Online Marketing Examiner for Examiner.com, and that’s awesome, especially since I found that a lot of my content for online marketing just didn’t have a Nashville-base to it, and I was getting dinged every week for not having enough local content, so this new move is an awesome one.  Plus, it gives me yet another platform to share stuff on, so I’m excited about that, and I’ll be spending this weekend working out my blog calendar for it. 

Hmm, let’s see, what else.  I’ve got the potential to pick up a new client, and hopefully next week, once a lot of the snow clears nationwide, I can get back in touch with some potential contact I’ve been working for months, but haven’t gotten the chance to work the way I’d like because we just can’t catch up with one another.  So, all in all, I’m looking forward to the month of February, which is now officially 25% over! LOL.  But, what can you do…

Please feel free to leave comments below or give me your feedback directly, either by email “podcasts @ exclusivemultiplicity.com”, or by finding me on Facebook, Twitter (@KindraCotton), or LinkedIn.  You can also contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234.  If you leave a message on my Google Voicemail line, please be sure to mention which podcast you listened to.
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 By the way, Transcripts are now available upon request.  If you want one, please email me at "transcripts[at]exclusivemultiplicity.com". 
Come back next week, and have a Blessed Day!

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