Transcripts

Transcripts are now available upon request.  If you want one, please email me at "transcripts[at]exclusivemultiplicity.com". 
 
Look here to find Transcripts for previous podcasts:

Episode 1: Generally Me:

Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.  I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for downloading my very first podcast ever! 


I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one. 


I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with. 


I got the idea for this podcast after interacting with fellow podcaster Cliff Ravenscraft of the Generally Speaking Production Network, also known as the “Podcast Answer Man”.  One of his suggestions was to follow your passion and create work around it.  I’m very passionate about small businesses and entrepreneurs involved with small business ventures.  It’s always been something that’s close to my heart, because I love seeing the dedication that small business owners have to their entities, and how their investment in their companies show in how they service their customers. 


I decided to channel this passion into this podcast series, because I believe that by doing so I can better connect with like-minded individuals and hopefully not only help my own enterprises, but help others in the process.


I’ve titled this podcast series “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”, because I like the play on words of “Exclusive” and “Multiplicity” and how that relates to Serial Entrepreneurship.  The title of this first podcast is “Generally Me”, and I’ll spend the remainder of it telling you a bit more about myself, in hopes that it gives you a better idea of who I am, and why I’m driven to produce such a podcast, as well as work towards achieving my entrepreneurial goals. 


The title is “Generally Me”, because quite simply I don’t think I could ever give a thorough description of myself in the time that I’ve allotted for this podcast.  So I wanted to highlight some of the “broad strokes” that have made me who I am and delivered me to where I am today. 


Maybe in a later podcast (if there’s any interest), I’ll provide more detail here, but I’ll start off with “Part 1: The Early Years”.  Essentially, I started school when I was 5 and stayed there roughly 20 years until I left with my second Masters’ degree in my mid-20s. 


Part 2: The Working Years: Part of the reason I left school a few years ago was that I didn’t want to become one of those people “trapped in academia” having no clue about what happens in “the real world”.  I wanted to work in “the real world” and get some “real world experience” to mirror my academic experience.  I figured that I had amassed a pretty hefty skillset in administration, management, information technology, training, research & evaluation, and customer service and I felt that these skills could be aptly put to use in any organization that could use a “Jill of All Trades, and Master of Two” (which was just a funny little tag line I used to use when introducing myself to people who asked me “what did I do). 


I moved to Nashville to work in a field that provided the perfect opportunity to use both my Masters degrees, and it would allow me to “wear multiple hats” and do something different every day, while helping enrich the lives of those I interacted with.  Upon relocating to the Middle Tennessee area, I learned that the job wasn’t going to happen, but I stayed here because I had already give up my apartment in my old town, and I figured that if one person was willing to hire me, then surely someone else would too.  A few months of unemployment landed me at temp agencies where I had a variety of clerical jobs, and by happenstance I ended up with a job that landed me at the bottom of the corporate ladder at a Fortune 500 company working in computer technical support. 


Because I needed a job, and needed the money, I gladly took it, even though it was a several year setback to where I had progressed professionally through my mostly part-time experience while in school.  I went into the situation with an open-mind and ready to tackle any tasks put before me, plus I looked at this as an opportunity to strengthen my technical skills, since I was great with working on computers, but had always shied away from working in computers, or taking them apart, which was a part of my new job description. 


In working at this job for several months, I found that I had a “knack” for providing good customer service.  Even in cases where I couldn’t resolve someone’s technical issue and replacements had to be issued, I always managed to deftly maneuver through the minefield of anger and frustration that MOST customers called in with when they had a technical problem.  I didn’t even realize how good I was at performing this task, until two different managers pulled me aside and told me about the glowing recommendations I had received from customers who often cited that not only was I one of several people that they’d talk to previously, but that I was the ONE PERSON that actually helped resolve their issue. 


Being able to make customers happy and provide a resolution to their issues was great, but I found the job to be horribly stressful because my personality is “reciprocal”.  By that, I mean that I often treat people the way I want to be treated, and respond to people in the manner with which they come at me.  This kind of personality trait carries its own advantages and disadvantages in my personal life, but in my work life, it was simply not possible for me to express the same emotions at angry customers, because I was being paid to be a smiling and knowledgeable technical expert.  I surprised myself in the level of vitriol I was able to absorb on a daily basis from angry customers, but I always did it with a smile on my face, but soon that smile and repression of other’s angry emotions got the best of me. 


When I realized I was having problems dealing with the stress of the job, I consulted my immediate supervisor to talk about ways in which I could perhaps be re-assigned to another department within the company.  I was told by several of the “higher-ups” that progression at this company only occurred after spending 36 months at the bottom, and I knew then that continuing there wouldn’t be possible, so I resigned. 


This resignation occurred at an already tenuous time, because the job I had actually kept me in “underemployed status” where working it and trying to pay my bills, actually put me in further debt, because I didn’t make enough money to meet my expenses.  After a few months, I landed another job through a networking connection, and that ended about as quickly as it started, leaving me to bring in my second year in Nashville, once again unemployed and in search of work. 


Around this time, I joined a local Career Transition Support Group and I initially found the meetings to be very helpful.  Not so much in providing actual support, but in terms of providing me with information for things I could do to help improve my job search.  In one of their weekly meetings, a speaker talked about the steps you needed to take in order to get your “dream job”, and I later spoke with this speaker in a private meeting in hopes that he’d help me improve my job prospects. 


A 1-hour conversation with this gentleman turned me from a “job seeker” to a “business owner”, and within two weeks I had created a company name, purchased a business license, and was effectively “in business”, though I had no idea what kind of business I was in, nor what services I really provided under the guise of “Consulting Services”. 


I always knew that I wanted to be in business for myself, even as a small child, but what I didn’t know is how that would happen.  It wasn’t until I was a junior in college that I even heard of the term “Serial Entrepreneur”, but when I heard it, and learned what it was, I then knew that it would be my life’s aspiration. 
I always figured that as time progressed, it would be revealed to me exactly what kind of businesses I’d have, as I worked on my long-term goal of having my own music business university (yeah, that’s a way-down-the-line goal I’ll talk about at a later time).  In the meantime, I originally sought to work right out of college, and pay down some of the debt I had amassed while completing my degree.  My inability to find a “good job” is what led me (in part) to receiving two Masters Degrees in two separate, yet complimentary fields in relation to my long-term goals. 


My whole goal was to only work a “real job” for as long as it took me to pay down my debt and amass some savings, as I worked to find my first entrepreneurial endeavor.  After purchasing a business license, getting at Tax Identification Number, and officially announcing that I was “in business”, the painful reality was, I needed money, and without being able to articulate exactly what I was doing “in business”, no business was coming in. 


I knew that I had a useful skillset, but I didn’t know how it could be applied “in business” to help others, so I ventured out to do my own market research and find out what were the needs in the local Middle Tennessee small business community, and what services could I provide to help address those needs.  I uncovered a need for marketing, strategic business planning, and e-commerce solutions, and just as I was packing this info into my business plan, I got a clerical job with the federal government! 


Now, on the surface, this job didn’t seem all that impressive, but I had hoped to get my foot in the door with the federal government, work in a job that provided some job security, and that also allowed me to pay down my debt while saving up my “entrepreneurial nest egg”.  I didn’t know at that time that I was walking into an abyss of government red tape and bureaucracy that would mostly change my outlook on the government and civic engagement forever! 


To make a long story short, I started this job off with my boss telling me it was a “dead-end job with no promotion potential”, but I took it because I needed the money, and hoped that once I actually had my foot in the door, that my skills and determination could open more doors.  I was wrong.  Lesson learned. Almost a year later, I was back on my “entrepreneurial path”, but this time, with a completely different outlook on life. 


Leading me to “Part 3: Realizing my Entrepreneurial Calling”.  Even though I didn’t get fired from my last job, it ended more abruptly than I would have liked, leaving me with very limited savings and 1 last paycheck.  Because this had become my FOURTHbad job” in the past 3 years, I had to stop and take stock in what it was I had been doing that led me into those situations.  I needed to take personal responsibility for my role, and be accountable for the decisions that I had made that put me in each one of those circumstances.
Ultimately, what I learned is that I accepted jobs I knew weren’t going to help me meet my financial needs, but did so out of FEAR that if I didn’t, I’d go broke or end up homeless.  I can look back on those times now and say that I had lost the faith that I had that originally moved me to Nashville without knowing a soul.  I moved here with the belief that this is where God wanted me to be, and everything would work out the way it needed to accordingly.  I knowingly walked into “bad situations” that I felt in my heart were wrong to do, but I did anyway, because it seemed like the “pragmatic thing to do”.
I realize now, that these things had to happen in order to solidify my commitment to my “entrepreneurial calling”.  Knowing what a “bad job” is, and what working one does to my spirit (not to mention the havoc it reeks on my personal, professional, and financial life), I now move forward with a confidence in knowing that “a job” isn’t always better than “no job”, and more importantly, I’m learning that “a job” isn’t the only way to “income”. 


It’s weird that at a time where there’s record unemployment in the United States, I would actually consider turning down “a job” in the face of not having one at all.  Of course, I can admit that this is only “in theory”, because I haven’t had any firm job offers lately.  I recently came across to really “great jobs” that may be great for me at this point, because they’ll allow me to get some income (in the face of no salaried income), and let me strengthen my skill set in areas that will actually be helpful to me in my entrepreneurial endeavors.  I’m excited to consider the possibility of both of these job opportunities, but I still walk into each with the knowledge that I will no longer pursue it if I don’t feel that it gives me the type of opportunity that can help my career grow.   


And now we move to Part 4, which is “How I got to where I am today and where I’m going!”.  Well, I think I’ve done a pretty good job of giving the “broad strokes” of who I am, and how I got here.  This week, as I started to plan out how I would spend the 168 hours that I have available to me in any given week (which is a tip I learned after reading Laura Vanderkam’s168 Hours: You Have More Time Than You Think” book ), I realized that I am currently parsing my time over 15 income-generating potential activities.  Luckily for me, many of them have an overlap and interconnectivity, so that I literally don’t have to “re-invent the wheel” when I move into working on a new venture. 


If you want to find out more about me, then I invite you to visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”). Currently, I operate as the President/CEO of “KCFAME2 Consulting Services”, which is my first business, and ends up being the “catch-all” for anything I do that doesn’t specifically fit into any of the other business’s services.  In fact, the tentative location for where my podcasts will be stored is actually at podcasts.kcfame2.com until I find a more permanent solution that meets my podcasting needs. 


My main company is SSS for Success (EASY Brand Marketing Specialists), where we help Small Businesses Survive through EASY Sales, where the acronym for “EASY” encompasses the brand marketing program I designed that helps small businesses: Establish the profile of their "ideal customer", Analyze product & service offerings and tailors them for the "ideal customer", Secure the most effective ways to build and maintain customer relationships, and the results of these activities helps to Yield an enhanced brand that increases sales the EASY way by attracting more customers and repeat business.  I’m very excited about the possibilities with SSS for Success, and I will soon start a podcast for the company that specifically deals with helping small business owners incorporate the EASY Brand Marketing Program into their business operations and hopefully ensure their long-term business survival.  You can find the SSS for Success website by visiting: sss4success.com (that’s “S-S-S, the number ‘4’, S-U-C-C-E-S-S.com”).


My next venture is the MiniMarketing Survey, which was created to be the bridge between informal word-of-mouth feedback and a larger market research project.  The MiniMarketing Survey is a 3-Question online questionnaire that has 2-scaled, 1 open-ended question, and allows for up to 100 responses for one low fee.  It’s designed to give rapid feedback, with a turn around time of 30 days or less, and it gets business owners the feedback they need to make the right chooses and keep their operations running smoothly.  You can find the MiniMarketing Survey at minimarketingsurvey.com. 


Next, I also operate as “Managing Editor” at MaximizingTheNet.com, which is a site that I created after repeated requests for information and referrals for online buys from friends and family.  It was sitting in its own little corner of the internet for a number of years, but I recently decided to re-design it, and added a newsletter to it, and opened it up to the larger internet public that may be interested in finding great deals on the Net.  If you’re interested in computers, software, iPods, web publishing, and a host of other things than can be purchased online, I encourage you to visit MaximizingTheNet.com, and I’d greatly appreciate if you’d sign up for our newsletter. 


In addition to these activities, I also write for Examiner.com as the Nashville Home Technology Examiner, and I’m working on creating a useful resource for Federal Job Seekers who want to work for the Federal Government.  I learned a lot about the federal job search process during the time I was applying for those jobs, and I think this information could be very useful to others who have the desire to work for the United States Government.  It’s the way I feel I’m performing my civic duty, especially since I don’t think that being a federal employee again is something that’s in the cards for me. 


My current hobbies and leisure time activities revolve around the Internet and social media too, so I’m carrying a personal passion I have for writing effective complaint letters, and hopefully creating an online resource for those looking to express their frustration with unmet expectations to the entity of their choice.  This venture has yet to take on a name, nor is it being explored for its income-generating potential, but it is something I’ve found I’m passionate about, and something I find myself doing in my free time (both for myself and others), and I’d really like to make those efforts more meaningful and be able to help others at the same time. 


So that’s me, generally speaking. 


I figured I’d end this podcast on a few final notes about me and some things I think you should know about me:  It took a lot of soul-searching for me to actually put my thoughts together and articulate them into a podcast, because I am generally a private person.  I have what I feel is a “natural distrust” for the internet, based primarily off of my personal experiences with it over the past several years, but I’m working to overcome that “natural inclination” and be more trusting of people I meet and interact with over the Internet.  I realize that in order to effectively build an online community, or belong to one, you have to give yourself to it, both in terms of active participation and true engagement, so its with that spirit that I move forward with this podcast series. 


So, having said that, I’d like to encourage anyone out there listening to my voice to feel free to give me your constructive criticism, either at my email “podcasts@kindracotton.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton. 


Thanks for listening to my very first podcast.  I appreciate you, and thank you for bearing with me as I’m “learning the ropes” of podcasting and digital audio broadcasting.  I promise you it will get better as I become more comfortable with the medium and its tools.  I hope you enjoyed what you heard, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”.  


Have a Blessed Day!

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Episode 2: The Adventures of Borrowing Money!

Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.  I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for listening to my second podcast of this series!

I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one. 


I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with. 


This week’s episode is entitled “The Adventures of Borrowing Money”, and since my objective is to talk about the struggles and triumphs, I figured I’d go ahead and start with the struggles. 


Anyone that watches television has familiarity with a usual sitcom storyline where someone borrows money and the hilarity ensues as the lender experiences all sorts of hijinks as they watch the borrower purchase luxury items or otherwise spends the money in frivolous ways.  If memory serves me correctly, I think these sitcoms generally end with the person who borrowed the money paying it back, usually with some sort of smart aleck retort that makes the lender feel silly for their previous shenanigans.  I figure the premise of these shows exists because these are topics the writers, and just about everyone else, can relate to. 


I’ll be honest and say that each day, week, and month is a struggle for me as an entrepreneur, both personally and financially, because I’m working to create something and achieve something when a good number of people around me don’t believe what I’m doing is “work” because I don’t get paid a salary.  Since I’m adaptable and determined, I’ve become pretty good at ways to deflect the negativity and pretty much maneuver around the roadblocks and keep moving, but I still talk about the tough times because I think it’s important.


All too often we see successful people and they tell their stories and you see that ultimately things did work out for them, but I think there’s value in knowing some of the building blocks behind a great story too.  Thus, I decided to create this podcast to document both the positives and negatives of the process.  Plus, over the past 5 years, I’ve had some of the most patently ridiculous scenarios happen to me, and I figured it was high time that I start writing some of these things down and sharing them, in hopes that people don’t take them and use them for nefarious purposes, but instead be able to hear the story, be entertained, and maybe even learn something.  To make a long story short, I can tell you that I borrowed a small sum of money from someone and all sorts of hijinks and shenanigans ensued (though not with hilarity), and it ended in the temporary theft of my identity!  A wholeheartedly ridiculous situation, but as some would be quick to point out, when you borrow money from people, you invite trouble. 


I don’t have the time nor the inclination to delve into some deeper philosophical conversation about the rights and privileges inherent in the lender/borrower dynamic, but what I will do is share what I learned from this situation: I will do anything (legal and ethical) to make my business ventures a success!  Even if it means having to put up with varying levels of unpleasantness in the process.  So, that was this week’s struggle, and now we move on to the triumph! 


My triumph this week was getting 4 podcasts series off the ground, as well as working on the blog and newsletter components associated with each.  I don’t know if you can hear this in my voice or not, but I love it!  I always heard people tell stories about loving what you do and doing it cheerfully, but I never quite experienced it like this before.  And even though I’m facing a lot of uncertainty in my life right now, I’m still moving forward with full steam and I think that’s awesome!
So, if you’re interested you can check out my other podcast series, and I’ll detail them for you here, but you can always refer back to the blog post on Exclusive Multiplicity.blogspot.com that’s associated with this podcast to find any of the addresses or names that I reference here. 


I’m currently working on 4 podcasts (including this one), and I have another one in the works that I hope to get started by the end of this week.  I’d like to think that the best way to figure out what I’m up to is “Google Me” and see what you find out, but I realize it pays to make a more concerted effort to get people the information they need.  So, I’d first invite you to visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”), if you want to find out more about me, then I invite you to visit Kindra Cotton's Blogger Blog http://kindracotton.blogspot.com (where I plan to centralize most of my online blogging activities there, so if you’re interested in general info on me, you can probably find it there).   


The next blog of course is the one associated with this podcast: Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur, and if you found me on iTunes, then that address is: http://exclusivemultiplicity.blogspot.com (and I’ll save you the trouble of hearing me trying to spell that out over the mic).  By the way, if you did find me on iTunes, and you’re enjoying what you’re hearing, I really wish you’d get in touch with me, because I think it’s awesome that you found me outside of my blog!


The next podcast and blogging venture I’m working on is Small Business Branding Tips from my company SSS for Success (EASY Brand Marketing Specialists) located at: http://easybrandmarketing.blogspot.com
Then, there’s the MaximizingTheNet.com Newsletter and podcast series that just officially launched yesterday. And you can check that out by visiting MaximizingTheNet.com and clicking on “Newsletter Blog” and from there you can find that podcast.


Then finally there’s The MiniMarketing Survey Newsletter and podcast series that’s due to make its debut in a few days on Thursday.  You can definitely check out minimarketingsurvey.com to learn more about this, and once the MiniMarketing Survey Newsletter Blog launches, it too will have the podcast included within its posts.


Oh, and I’m working on another personal side project related to consumer advocacy that is still fleshing itself out, meaning I don’t have a clear vision for what I’m going to do at this stage, but I know I’m going to do something, and soon.
So, that’s pretty much how I spend my second week of podcasting and exploring new terrain.  Moving forward with the rest of the week, I’ll be continuing to churn out podcasts and blogs and newsletters and just about anything else, and I’ll also work on some community building activities by venturing out onto the World Wide Web and hopefully finding some niche type of groups where I can feel comfortable being me.

That’s it for Week 2 and I thank you for listening.  I’ve definitely got to get back to work, but I’ll leave you with a few final thoughts:  I’ve decided I’m not going to let people and their negativity bring me down or stop my progress towards success.  What I will do is seek out positive people that can be supportive and encouraging, and continue to make the right connections with good people.  

So with that in mind, I’d like to encourage anyone out there listening to my voice to feel free to get in touch with me and give me your feedback, either by leaving comments below, or email “podcasts @ kindracotton.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234.



Thanks again for listening to my second podcast of this series.  I really do appreciate you, and thank you for bearing with me as I’m “learning the ropes” of podcasting and digital audio broadcasting.  I know it will get better as I become more comfortable with the medium and its tools, so please hang in there with me. 
I hope you enjoyed what you heard, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”. 


Have a Blessed Day!


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Episode 3: The Adventures of the Emotional Rollercoaster



Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.  I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for listening to the third podcast of this series!  

I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one. 

I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with. 

This week’s episode is entitled “The Adventures of the Emotional Rollercoaster”, and since my objective is to talk about the struggles and triumphs, I figured I’d go ahead and start with the struggles. 

This being my 3rd week of podcasting has been both exciting and nerve-wrecking.  I chose this title because it is the perfect way to describe my life right now.  I am honest in saying that I started this month with no clear plan for how I would go through it financially, and so many things are up in the air right now.  I don’t know what my housing situation will be in the next few weeks, and neither of the job opportunities I mentioned two weeks ago have panned out. 

After last week’s fiasco of borrowing money, I only managed to introduce unnecessary drama into my life without actually alleviating many of the stresses, but despite it all, I keep moving forward.  But I have to say: It is tough!  The “emotional rollercoaster” describes the ups and downs or highs and lows of my week emotionally.  I’m a member of the 48Days.net online community, founded by Dan Miller, author of 48 Days to the Work You Love, and earlier last week I received Dan’s newsletter telling the story of a young man he encountered at a fast food restaurant who he proposed a loan to and asked how he would spend it.  The young man said he’d quit his job and take a vacation and mostly have fun with the money, without giving any thought to the new responsibilities he’d have for repaying the $1000 loan, nor the stress that would occur once he ran out of money and no longer had a job, but outstanding debt.  The intent of the story (I believe) was to find out what newsletter subscribers thought about the idea of someone giving or loaning them $1000 and what that would mean to them right now, and before I could offer my answer to this question on Dan’s 48 Days Blog, it was already time to attend his weekly teleseminar on Tuesday nights at 7.

Usually, the teleseminar focuses on the triumphant story of a 48Days.net community member, and how they’ve incorporated the principles of Dan’s books to find their true passion in life and live happily in a job they love.  This week’s session was different.  Instead, Dan opened the floor up for questions for the larger community listening to the telecast, and he’d answer them in real-time.  I quickly submitted my question, which was something along the lines of “Where do I send you my mailing address so you can send me my $1000 check, because I can surely do more with it than take a vacation?”.  Then I noted that I was only partly joking.  While listening to the other questions of listeners, I was logged into the community’s chatroom along with some other listeners, while multitasking and doing some other work on the social media tools that I use for blogging and podcasting. 

Around 45 minutes into the session, my computer crashed and I had to restart everything.  I couldn’t get everything back up for about 10 minutes, but when I returned, everyone in the chatroom was telling me “Congratulations, you just got $1000”!  And I was both elated and a bit skeptical, as I thought it was a joke.  Since the teleseminar is recorded, I had to wait until it finished, and was uploaded to its archive site, and those two hours were truly an emotional rollercoaster for me, because I am roughly $2500 away from achieving my short-term financial goals, and that $1000 would have put me in a very good position.  When I finally did listen to the session, I didn’t hear a definitive statement saying that a $1000 check was being mailed to me, but I can certainly see how it can be perceived in that way.  In any event, I still hurried and emailed Dan my mailing address, but to date, I haven’t gotten a check, nor have I received a response to my email.  But I’m still keeping my fingers crossed! LOL.  I’ll keep you updated. 

Emotional rollercoaster it was, but I’ll a link to this teleseminar in the blog post associated with this podcast, so that you can hear it if you’d like, then you can get in touch with me, and tell me if you think I should be checking my mailbox for a check!  LOL.  You’d have to fast-forward to 55:00, but if you do listen to it, please give me your feedback.  And of course, if you happen to have an extra $1000 laying around, you can feel free to send that to me too! LOL.

The triumphs I had this week were: 1) creating a logo for this podcast series (you can see it from the iTunes page, if you’ve downloaded or subscribed from there), and 2) sticking with what I’m doing, and keeping the momentum I have going.  Someone told me recently that I am either crazy or committed at this stage, and I’m here to say: I am committed to being successful and I suspect you can hear my commitment and enthusiasm in my voice! 

Moving forward during this week, I am excited because I’ll be approaching more businesses and asking them “How could EASY Sales improve your bottom line?”, which is the beginning of my elevator speech for my company SSS for Success (EASY Brand Marketing Specialists), and I’ll also be working on getting some speaking time at local rotary clubs and small business-serving organization over the next few weeks, so I’m really looking forward to what the week holds.  I will also be putting more effort into my strategic marketing initiatives with the MiniMarketing Survey (minimarketingsurvey.com).  Where I’ll be reaching out to more small businesses and professionals looking for rapid feedback, as I seek out a tighter niche for this product.

Finally, on a more personal note, I’m ramping up a hobby I have in the area of consumer advocacy, and within the next few weeks I plan to launch this initiative, but for now, it’s a “free-time activity” and since I don’t have lots of “free time” at this point, I can only work on it here and there.  But, I’ll let you know when it’s launched though.  So, that’s it.

If you’re interested you can check out my other podcast series, by going to the blog Exclusive Multiplicity.blogspot.com that’s associated with this podcast and from there, you will be able to find any of the addresses or names that I reference here.

I’m currently working on 4 podcasts series (including this one).  Sure, you could find out all that I’m into if you “Googled Me”, but it’s probably easier to visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”), if you want to find out more about me, then I invite you to visit Kindra Cotton's Blogger Blog at kindracotton.blogspot.com (where I plan to centralize most of my online blogging activities there, so if you’re interested in general info on me, you can probably find it there). 

The next blog of course is the one associated with this podcast: Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur, and if you found me on iTunes, then that address is: exclusivemultiplicity.blogspot.com.  And, if you did find me on iTunes, and you’re enjoying what you’re hearing, I really wish you’d get in touch with me, because I think it’s awesome that you found me outside of my blog!

The next podcast and blogging venture I’m working on is Small Business Branding Tips from my company SSS for Success (EASY Brand Marketing Specialists) and that blog is located at:  easybrandmarketing.com

Then, there’s the MaximizingTheNet.com Newsletter and podcast series, and I’d encourage you to sign up for the MaximizingTheNet.com Newsletter if you haven’t already, since we’re still running a promotion for the chance to win a $10 Starbucks gift card if you sign up by June 30th.  If you visit www.MaximizingTheNet.com and click on “Newsletter Blog”, you’ll find archives of that podcast series, and a link where you can sign up for the Newsletter if you haven’t already.

Finally there’s The MiniMarketing Survey Newsletter and its podcast series.  You can check out minimarketingsurvey.com to learn more about this, and also sign up for The MiniMarketing Survey Newsletter by clicking the Newsletter Blog link on the Home Page.  You can also find podcasts embedded in each of those posts too.

And that’s pretty much how I spend my third week of podcasting and exploring new terrain.  I thank you for listening, and I’d like to encourage anyone out there listening to my voice to feel free to get in touch with me and give me your feedback, either at my email “podcasts @ kindracotton.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234.  If you leave a message on my Google Voicemail line, please be sure to mention which podcast you listened to.

Thanks again for listening.  I really do appreciate you, and thank you for bearing with me as I’m “learning the ropes” of podcasting and digital audio broadcasting. 
I hope you enjoyed what you heard, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”.

Have a Blessed Day!

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Episode 4: The Adventures of Being Uncoachable

Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for listening to this series! I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one.

I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with. 

This week’s episode is entitled “The Adventures of the being “Uncoachable””, and it’s about being uncoachable or what some might call “unmentorable” (and for the record, I just made both those terms up).  I figured this topic was timely because once again, I’m seeing a resurgence in professional coaching and its associated certifications and all that hubbub every where I look lately. 

I’ll start by talking about my introduction to “coaching” (in general).  As a girl that wasn’t into sports, the first time someone approached me with the idea of “coaching”, I was initially perplexed.  I get the basic concept of what coaching is and how it works, but I also understand it within the context of sports.  I see how some people have adapted it to other fields, but for the most part, when I think “coaches”, I think sports teams and The Olympics.  

When I first moved to Nashville and was out doing my series of “major networking” and getting out there and meeting people, I kept running into folks who would tell me the deficits in whatever I was doing, then offer to help me fix my problem areas for anywhere from $5000 – $12,000.  Perhaps those conversations would have turned out differently if I had the money, but for the most part, I got the impression that coaching was a scam.  I know it works for some people and others would swear by it, but it’s something that just doesn’t quite sit well with me. 

At this stage, I’m pretty convinced that I’m “uncoachable”.  I’ve never had a long-standing mentoring relationship and I figure that’s either because I don’t need it, or no one sees fit to offer it, but either way, I can’t see me allowing that to keep me from moving forward.  I figured out how to get through college and graduate school (twice) without much help or input from anyone, so I imagine the rest of my life will pretty much be the same.   

I’m okay with figuring things out by the “trial-by-fire” method, and while it would certainly be easier if someone was to help guide me along the way, not having that won’t impede my progress.  With that being said, I want to be clear on something: I am not really looking for a mentor or coach, because quite honestly, I don’t just trust everyone.  Plus, I’d be very suspicious of someone who’d come along now and try and “take me under their wing” especially at this stage.  Also, I’m just not the “under the wing” type of person.  And that doesn’t mean I can’t learn things and continue to grow, or even that I think mentoring or coaching is a bad thing, it just means that you can tell me what you have to say and still give me my 3 feet of personal space! 

I’ll say this last thing about coaching: People say you shouldn’t be too proud to ask for help when you need it, and I managed to get over the pride thing some time ago, but you know what I found: people still aren’t that willing to help.  Or, if they are they pull you through the ringer and make you feel bad and like you never want to interact with them again!  Or maybe it’s just the people I know! LOL.  Someone did suggest that and maybe that’s been the problem all along.   

As time passes, I start to wonder: Is this really such a bad thing?  I don’t know how many “trailblazers” set out with the intentions of blazing a trail.  I’d imagine a good number of them were trying to find or follow a path that ran out or veered off and rather than turn back and go home, they were forced to create a new one and took all the bumps and scraps that come along with it.  So that’s where I feel I am right now. Blazing a trail, down the path of serial entrepreneurship, in flip-flops.  When I can afford some boots, I’ll buy some, and then pull myself up by my own bootstraps! LOL. 

So, I guess that was this week’s struggle.  The triumph of this week (now marking my 4th week of podcasting) is that I’m still kicking after having spent my “bottom dollar”.  I spent every dollar that I have in this world, and I have no idea what the end of this week, much less the end of this month, is going to look like.  And for those curious about an update to last week’s mention about Dan Miller (author of the book 48 Days to the Work You Love) and the elusive $1000 check: it hasn’t arrived, so I assume that’s the end of the story.  Yet another thing for me to add to the “Nashville Chronicles” of ridiculous stories of things that have happened since I moved to Tennessee.  Oh well, it is what it is. 

And here are my final thoughts.  I recently had a discussion with someone about the idea of “luck”, where they insisted there was no such thing as luck, and I disagreed.  Contending that luck does exist and that there are different types of luck.

I feel that “luck” (generally speaking) is where preparation meets opportunity, and that there are a lot of people that have had great ideas but never got the opportunity to seize on those ideas.  I’m not saying that you should stand around and just wait for something serendipitous to happen, but there’s certainly something to be said for catching a break that can surely get you from point A to point B, or even catapult you into a completely different stratosphere of success.  One thing that my experiences over the past several years has done to me is that it’s taught me to not have such “overachiever’s hubris” to believe that every successful person got to where they are with “hard work”.  And every “unsuccessful person” is just lazy, and doesn’t want success.  I don’t have these blinders on to life to think that everything is completely merit-based, and those who win do so because they played the hardest, and those who lose do so because they didn’t want it bad enough. 

I mean, we’re adults now, and we don’t have to live in a fairytale world.  We can now admit (hopefully while none of the kids are listening), that there are PLENTY of people that are where they and have what they have, who didn’t work hard to achieve it.  They came up on “dumb luck”, the kind that occurs simply by being born into the right family or having the right connections, and that’s the kind of luck that has nothing to do with preparation or opportunity.  For all the rest of us, out there busting our hump working: We’ll need a break.

When you’re not connected, and don’t know the right people, or are privy to be in the right places at the right time, or say the right thing to the right person, then you’ll need to work hard.  But even with that, it’s still only going to get you but so far.  Everybody needs a damn break, and those without lots of opportunities are the ones who need a break the most.  And I’m just saying that from experience.  Here I sit, with virtually nothing of value to anyone else, fairly convinced that I’m going to be monumentally successful in all of my endeavors, despite evidence to the contrary up until this point.  I’m pretty much all prepared up, and I am damn sure ready for the opportunity I’ve been waiting for over the past 12 years! I can tell you that it surely cannot come soon enough, at this point! LOL.

I am ready now!  I can say that concretely.  If I’d have achieved major success 5 or 10 years ago, I would have been such a horrible person with it, but now, I’ll certainly be better about it.  Kinder, and certainly more understandable, so I suppose it’s a win-win!
Ok, I’ll end this here, since I hate when someone says they’re making their final comments, then talks for another 20 minutes! LOL.

If you’re interested you can check out my other podcast series.  I’m currently working on 4 podcasts series (including this one).  Visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”), if you want to find out more about me, then I invite you to visit Kindra Cotton's Blogger Blog at kindracotton.blogspot.com (where I plan to centralize most of my online blogging activities there, so if you’re interested in general info on me, you can probably find it there).   

The next blog of course is the one associated with this podcast: Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur, and if you found me on iTunes, then that address is: exclusivemultiplicity.blogspot.com.  And, if you did find me on iTunes, and you’re enjoying what you’re hearing, I really wish you’d get in touch with me, because I think it’s awesome that you found me outside of my blog!  Apparently, according to the analytics I’ve run on this podcast, there are a LOT of people that are downloading this series on a regular basis, so I’m excited, and I still would love to hear from you. 

I’m also working on the Small Business Branding Tips Blog from my company SSS for Success (EASY Brand Marketing Specialists) and located at:  easybrandmarketing.com

Then, there’s the MaximizingTheNet.com Newsletter and podcast series, and I’d encourage you to sign up for the MaximizingTheNet.com Newsletter if you haven’t already, since we’re still running a promotion for the chance to win a $10 Starbucks gift card if you sign up by June 30th.  If you visit www.MaximizingTheNet.com and click on “Newsletter Blog”, you’ll find archives of that podcast series, and a link where you can sign up for the Newsletter if you haven’t already.

Finally there’s The MiniMarketing Survey Newsletter and its podcast series.  You can check out minimarketingsurvey.com to learn more about this, and also sign up for The MiniMarketing Survey Newsletter by clicking the Newsletter Blog link on the Home Page.  You can also find podcasts embedded in each of those posts too. 
I thank you for listening, and I’d like to encourage anyone out there listening to my voice to feel free to get in touch with me and give me your feedback, either by email podcasts @ kindracotton.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234. If you leave a message on my Google Voicemail line, please be sure to mention which podcast you listened to.


Thanks again for listening.  I really do appreciate you, and thank you for bearing with me as I’m “learning the ropes” of podcasting and digital audio broadcasting. 
I hope you enjoyed what you heard, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”.

Have a Blessed Day!

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Episode 5: The Adventures of The Bottom Dollar


Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.  I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for listening to this podcast series!

I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one.

I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with.

This week’s episode is entitled “The Adventures of the Bottom Dollar”.

Last week, I spent the last money that I have on this earth.  I used it to pay bills and I started this week penniless.  There was a time in my life when I never could have imagined this moment.  I’ve always seen myself as an ambitious, determined hard-worker.  In fact, I know I am.  Despite this, here I sit penniless and unemployed, or as I like to call it “self-employed but not in my income-generating stage”.  One of the most difficult things about this time are the things that people say to you.  Things like “you could find a job if you wanted”, or “I don’t see how it is that you aren’t working”.  In fact, a gentleman that owns a business was recently reviewing my résumé and lamenting the fact that he couldn’t understand why I’m not working.  I immediately asked him would he hire me, and his face turned completely pale.  He started stammering and stumbling over his words, but managed to get out the words “we’re not hiring”.  So, I rephrased my question and asked him, if he were hiring and looking to fill a position, would he hire me?  He immediately said “No”, then quickly added that it’s only because he feels it would be a waste of training dollars to bring me on board, only to see me leave as soon as I get an offer for something better elsewhere.  I asked him, if he felt that way, then how was he so surprised that others were the same way, and to that, he gave no reply.

Another thing that makes this time more difficult is that people keep saying that you should “surround yourself with positive people who are where you’d like to be”, but at the same time they warn to watch the company you keep, because you’ll surely become most like the 5 people you interact with most often.  I can’t help but see that as a contradiction.  If you are a struggling entrepreneur, with ambitious aspirations, chances are, you’re broke and not operating on the level that you’d like to be financially. 

And while I can believe that a group of successful entrepreneurs can understand those struggles more than most, its not unreasonable to believe that those same successful entrepreneurs wouldn’t want to be in the company of the struggling one, for fear that person my “bring down their stock”.  Perhaps I say this because I’ve yet to find a group of successful entrepreneurs (whether they be male or female, or belonging to any race) that have embraced me with open arms or sought to provide any level of support for any of my initiatives.  And I accept that could be merely because I can’t afford to mingle with them like I probably should.

I surely take advantage of free networking opportunities, but anything with a price tag, prices me out.  But I have attended paid networking events in the past, in fact, I’ve spent thousands of dollars over a 1-year period “schmoozing” with the type of folks I was told I should be networking with, but that didn’t yield me anything more than a few tax write-offs come tax time.

The most difficult thing for me personally and emotionally in not having the ability to pay my bills, and walking into the inevitability of bankruptcy, is that most folks I know just don’t see this as a big deal, and as such, they don’t get the monumental load I’m carrying now.  Because they either don’t know, don’t care, or don’t understand the gravity of my situation and how integral this situation is to everything that I hold dear, they shrug it off or deem me “overreacting” to circumstances they simply don’t view as “dire”.

For me, someone who has worked for years to deftly manage my finances through unemployment and underemployment, the final devastating blow that tumbles the “financial house of cards” I’ve built is almost too much too bear.

Even if I were able to just “get over” the emotional and financial crippling effects of bankruptcy, having to deal, for years to come, with the constant devaluation of me as a person, and responsible bearer of obligations, only further serves to exacerbate an already tenuous situation.

And people can say what they will about this “not being a big deal”, but I know what I’ve witnessed personally, and I’ve seen how many thing can be denied to you both personally and professionally in both the traditional workforce and the business world when you have a bankruptcy on your record.

Under the weight of all this, last week, this week, and the weeks to come have been, and continue to be significantly challenging.  And there you have this week’s struggles…

This week’s triumphs, which I suppose will be a “triumph” for any week that I can continue to do so, is that I’m still here.  I haven’t given up, and I continue to keep up my blogging and podcasting schedule (now having done so for a full month), in addition to continuing to try and grow my entrepreneurial ventures.

Realizing that I need a “testing base” for the EASY Brand Marketing Program developed through my company SSS for Success (EASY Brand Marketing Specialists), I have recently started a search for a Small Business Development Center (or SBDC) somewhere throughout the country who will be willing to provide me with office space and a small operating budget for up to two years, while I test and perfect the EASY Brand Marketing Program.  There are approximately 1000 SBDCs throughout the country, as they are a partnership between local colleges and universities and the U.S. Small Business Administration, and at least 100 of them have Twitter accounts.

What I did was send each of them a tweet, and thus far I’ve gotten about 10 hits on the site I set up, but no responses from anyone that appears to be interested.  The next step is to start contacting SBDCs directly, starting first with those on Twitter. 

I opted to start with those Centers, because I believed them to be forward thinking and innovative, given that they’ve embraced a social networking medium like Twitter, and I found that only about 70% of them actually used their accounts more than once, and of those, about 50% tweet on a regular basis at least once a week.  It’ll be an interesting experiment, and I’ll keep you informed on what happens with it.  I’ve got to believe out of nearly 1000 places, I can find ONE who’s willing to embrace this innovative idea that I have, that I fully believe will revolutionize the way small businesses do business and stay in business.

Another triumph I’ve had this week was finding out that my Small Business Branding Tips Blog located at EASYBrandmarketing.com is now in the Top 100 Small Business Blogs on Technorati and rapidly moving up.  I’m really excited about that.  Hopefully that, and the podcasting, and a few other initiatives that I’m working on for this venture will start to get more traffic and eventually turn into more business!

In addition to that, I’m still working to shop The MiniMarketing Survey, and I’m about 50% of the way finished with my personal consumer advocacy project that I’ve been working on.  I suspect that before this week ends, I’ll have that completed and I’ll be ready to talk about it more in next week’s podcast.

So, that’s it for this week.  As I mentioned, I’m looking to relocate to any area that is more entrepreneurially welcoming than Nashville.  I’ve been here for 4 years and I feel that I’ve gotten just about what I can get from this area, and I think that I need to move on.  So, if you’re listening and you can help with getting me in touch with a Small Business Development Center in your area, or even an investor who may be interested in funding Phase I development of the program, please let me know.

And if you’re interested in checking out my other podcast series (I’m currently working on 4 podcasts series (including this one)), please visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”), and from there you can find links to the other podcasts. 

And if you want to find out more about what I’m up to online, then you can visit Kindra Cotton's Blogger Blog at kindracotton.blogspot.com (where I centralize most of my online blogging activities). 

The next blog of course is the one associated with this podcast: Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur, and if you found me on iTunes, then that address is: exclusivemultiplicity.com.  Yes, that’s right, I now have the blog hosted at its own domain, so please make note of the change for those that visit the blog regularly.  And by the way, if you did find me on iTunes, and you’re enjoying what you’re hearing, I really wish you’d get in touch with me, because I think it’s awesome that you found me outside of my blog! 

Ok, as I mentioned, there’s also the Small Business Branding Tips Blog from my company SSS for Success (EASY Brand Marketing Specialists) and located at:  easybrandmarketing.com

And the MaximizingTheNet.com Newsletter and podcast series, and I’d encourage you to sign up for the MaximizingTheNet.com Newsletter if you haven’t already.  If you visit www.MaximizingTheNet.com and click on “Newsletter Blog”, you’ll find archives of that podcast series, and a link where you can sign up for the Newsletter if you haven’t already.

Finally there’s The MiniMarketing Survey Newsletter and its podcast series.  You can check out minimarketingsurvey.com to learn more about this, and also sign up for The MiniMarketing Survey Newsletter by clicking the Newsletter Blog link on the Home Page.  You can also find podcasts embedded in each of those posts too.

I thank you for listening, and I’d like to encourage anyone out there listening to my voice to feel free to get in touch with me and give me your feedback, either by email “podcasts @ exclusivemultiplicity.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234.  If you leave a message on my Google Voicemail line, please be sure to mention which podcast you listened to.

Thanks again for listening.  I really do appreciate you and I hope you enjoyed this week’s episodes, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”.

Have a Blessed Day!

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Episode 6: The Adventures of Having Nothing To Lose


Hello and Welcome to the podcast for Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurA Tale of one Entrepreneur’s rise to success through bootstrapping while wearing flip-flops.  I’m the Entrepreneur in question Kindra Cotton, and I’d like to thank you for listening to this podcast series! 

I appreciate you joining me this week, and I hope you’ll return on a weekly basis, and that I’ll be able to share some insight with you that can help you improve your business, or maybe even start a new one.

I started this podcast with the goal of scripting a narrative around the struggles and triumphs of a multifaceted entrepreneur trying to create “something” from nothing.  Or in other words, starting with tenacity, ambition, passion, and determination, but little-to-no money or cash to start with.

This week’s episode is entitled “The Adventures of Having Nothing To Lose”.

This week’s struggles starts off with me missing a payment on an outstanding debt for the first time in my adult life, but it will rapidly be discounted as a noteworthy feat, since before the month is over, I will have performed the same task about 10-20 times over.  I am angry.  I am frustrated. And I am saddened. 

When people talk about the negative effects of this recession on others, I am rarely one of the people who are taken into consideration.  As a multiple time college graduate, with multiple degrees, and no major legal or health issues, or a drug or alcohol addiction problem, people have assumed that the current state I’m in (which is technically considered “unemployed”) or the state of which I’ve been in for the past 5-10 years (which was either “unemployed” or “underemployed”) is only temporary.

In fact, I vividly recall 11 years ago this past April when a career counselor informed me that my inability to find a summer job or line up permanent employment right after graduation was just a “temporary setback”.  After more than a decade, I can firmly say that simply is not so!

Now, after 10 years, these empty assurances that I receive from people on a regular-basis only serve as a point of contention, making an already tenuous situation more frustrating.

And please understand: I have been positive.  Despite all the negative circumstances and situations I’ve been faced with over the years, I’ve always managed to DIG DEEP and work to turn that negative into a positive picture.  But right now, what I would really like is true honest and genuine GOOD NEWS.  Some real good news, that isn’t just me making lemonade out of lemons. 

I could really use some good fortune right now.  Especially now, because I’m on the cusp of a very dicey situation, both emotionally and figuratively.
Being originally from Illinois, the Land of Lincoln, this idea has been etched into my psyche that I should continually be prepared for an opportunity that will one day come.  I am prepared and I am damn sure ready for that opportunity, I just need a break!  Seriously, and it just becomes more frustrating week after week, month after month, year after year, of trying to create an opportunity, but just not being able to!  And that is this weeks struggles…

It certainly becomes more and more difficult to so quickly change gears like this, but my biggest triumph this week was in completing the Effective Complaints website, located at EffectiveComplaints.com

While everyone else was busy enjoying their holiday weekend, I spent mine working, completing this site and working on my other enterprises.  I just feel that I can’t give up now!  I just keep moving forward.  In fact, feeling that I don’t have much more to lose, I have become even more fearless in the feats I am attempting to pull off. 

I can call a company or talk to just about anyone without fear of getting a “NO” or rejection, because I get them ALL THE TIME!  I’ll send emails and letters to anybody, no matter how “prestigious” they may be deemed, because at the end of the day, we’re all human, and pretty much all they can do is say “NO” to my request, and I’m quite used to that at this point.

My goal now is to filter through the “NOs” and finally get a worthwhile “YES”!  And that’s what I gear my weekly activities towards.  I suspect before this week is over, I’ll have plenty of new “NOs” to add to my war chest, and I’ll just keep pushing past them to the one “YES”.

Ok, and back to the other triumphs: Completing the Effective Complaints website was truly a “labor of love” as my personal pet project, because I haven’t begun this site with revenue-generating intentions.  This is just a topic I am truly passionate about, and it’s been something I’ve said I wanted to do for quite some time, so I’m glad to finally get it done!

I was inspired to act now, after reading a recent news article and study that talked about online consumer complaint resources, and their varying levels of effectiveness for getting complaints successfully resolved.  I saw an opportunity to be able to add something to the conversation, and while nobody likes to complain, I feel that if you are going to, you should do so in an effective manner.

I’m not really sure where the direction of the site will go, but I’m excited to take yet another project from its “idea stage” and turn it into something tangible. 

I’m still working to find a Small Business Development Center (or SBDC) to host the testing phase of the EASY Brand Marketing Program, developed by my company SSS for Success (EASY Brand Marketing Specialists), and I’m also actively working on my other enterprises and podcasting ventures.

I find that I really do enjoy what I’m doing, despite the uncertainty of so many things in my life right now.  I love doing this, so it’ll be really interesting to see if “the money comes in”, as so many people say it will.  I haven’t the slightest idea where it’s going to come from, but I guess we’ll see.

These past few years that I’ve been interacting with and observing these seemingly successful people, I keep hearing about this notion that “if you do what you love and follow your passion, then the money will surely follow”.  And while I’d like to believe that, I also know that life isn’t fair.  There’s no rhyme or reason for a lot of things that happen, and I’d bet (though I surely can’t prove it) that there’s somebody out there doing what they love, who’s broke or died homeless with nothing.  And that’s not me being negative, that’s me imparting the realities of life that I know exist.

But let me end this on a positive note and say that I hope that I’ll end up as one of the people on the positive side, and when that happens, I’ll be dedicating much of my time and efforts helping those like me, who just need a break, but can’t seem to get one!

So, with all that being said, that’s it for this week.  As I mentioned, I’m looking to work with a Small Business Development Center (or SBDC) anywhere throughout the country that can provide an entrepreneurially welcoming environment, thus, if you’re listening and you can help with getting me in touch with a Small Business Development Center in your area, or even an investor who may be interested in funding Phase I development of the program, please let me know.

And if you’re interested in checking out my other podcast series (I’m currently working on 4 podcasts series (including this one)), please visit my personal web portal at kindracotton.com (that’s “K-I-N-D-R-A-C-O-T-T-O-N.com”, as I want to be sure to highlight the “I” in the spelling of my name, since it differs from the traditional spelling of “Kendra”), and from there you can find links to the other podcasts. 

If you want to find out more about what I’m up to online, then you can visit Kindra Cotton's Blogger Blog at kindracotton.blogspot.com (where I centralize most of my online blogging activities). 

The next blog of course is the one associated with this podcast: Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur, and if you found me on iTunes, then that address is: exclusivemultiplicity.com.  And if you did find me on iTunes, and you’re enjoying what you’re hearing, I really wish you’d get in touch with me, because I think it’s awesome that you found me outside of my blog! 

There’s also the Small Business Branding Tips Blog from my company SSS for Success (EASY Brand Marketing Specialists) and located at:  easybrandmarketing.com

And the MaximizingTheNet.com Newsletter and podcast series, and I’d encourage you to sign up for the MaximizingTheNet.com Newsletter if you haven’t already.  If you visit www.MaximizingTheNet.com and click on “Newsletter Blog”, you’ll find archives of that podcast series, and a link where you can sign up for the Newsletter if you haven’t already.

There’s The MiniMarketing Survey Newsletter and its podcast series.  You can check out minimarketingsurvey.com to learn more about this, and also sign up for The MiniMarketing Survey Newsletter by clicking the Newsletter Blog link on the Home Page.  You can also find podcasts embedded in each of those posts too.

And finally the new Effective Complaints – Solution-Oriented Consumer Advocacy website that’s now online and available at www.effectivecomplaints.com.

I thank you for listening, and I’d like to encourage anyone out there listening to my voice to feel free to get in touch with me and give me your feedback, either by email “podcasts @ exclusivemultiplicity.com”, or by finding me on Facebook, Twitter, or LinkedIn.  If you visit my main website (kindracotton.com), you’ll find links to the multiple ways that you can get in touch with me, or you can contact me via Skype at my name Kindra.Cotton, and you can now call me on my Google Voice line at: (201) 870-0234.  If you leave a message on my Google Voicemail line, please be sure to mention which podcast you listened to.

Thanks again for listening.  I really do appreciate you and I hope you enjoyed this week’s episodes, and that you’ll join me next week for another installment of “Exclusive Multiplicity: Highlighting the Adventures of a Serial Entrepreneur”.

Have a Blessed Day!

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